Monday, April 22, 2013



Video Announcements (really?)

Announcements.  They’re a part of almost every church worship gathering in every church and they really have very little (well, really nothing) to do with worship.  So, why do we do them? Well, we need to communicate (but we do have the website, and the bulletin, and the church mailboxes, and tables in the foyer, and mailings, etc.…you get the picture).  It seems that there are some things that we just want to highlight on a Sunday morning - for our faith family and for guests. So, it seems that there is place for Sunday morning announcements.  The question is, how do we do them, and if you are a regular at Journey, you have seen the shift to video announcement.  Now change can be hard and I want to help you along in this transition time. So I have listed below the reasons for our shift. 

1 - Sticky – Our first reason for video announcements is that they are sticky.  You may debate that, but it is my opinion that tight video announcements accompanied by well thought-out words do stick well. (They’re memorable.)

2 – Time Efficient – Our second reason is the efficient use of time.  We want to use our 75-miuntes of worship time for worship.  The video announcements take 2 – 3 minutes.  We are happy with that.

3 – Multigenerational – Our third reason is multigenerational involvement.  The video format enables us to use everyone from children to senior citizens for announcements. (I was thrilled to see two of our junior high gals doing the announcements several Sundays go.) (Let me also point out that the number of people we can use for announcements increases as we bypass the fear of getting up in front of a large number of people.)

There is it – the rationale behind the move.  You may still not be convinced, but I hope you understand that this was not a move without thought.  And I hope you will come to enjoy this new announcement format.  (Hey, if you want to do the video announcements some Sunday, just let me know and I’ll hook you up.)


No comments:

Post a Comment